Locating Part 2 - Self Initiated brief

My aim is to design and create a collection of interior wallpaper coverings for major high street stores such as Debenhams, Next and John Lewis. As usual visual research will be my starting point and will be undertaken using inspiration from iconic architectural designs and the buildings that surround me. I intend to create a visual research book which gathers images and research. This research will involve looking at the shapes and lines of buildings and my interpretation of this. Using different ideas and techniques to create a 3D effect from a 2D image, whilst exploring shadows, shapes and colours. Techniques I could use to create designs for my outcome could vary from hand drawn to digitally formed. I would like to include collaging as a technique to show different appearances and textures within a design. I intend to research using the internet, the university library and photographs captured on my personal travels. As usual I will begin by looking and taking in my surroundings, using this as visual research to create drawings in my sketchbook. By taking inspiration from previous projects and other designers I will develop my own designs. I will research the websites of high street stores and wallpaper companies to analyse and gauge the current contemporary trends. By contextualising my practice I would hope to reach a target audience by producing a wallpaper design that is desirable. The collection I produce can be displayed in various rooms of a home and could also be used to decorate office walls. I intend my target audience will range between teenager to young professionals.